冠名权

huò dé guàn míng quán

获得冠名权

obtain the right to name

lán mù guàn míng quán

栏目冠名权

programme naming rights

duì tǐ yù guàn míng quán de yán jiū què xiǎn de jí wèi zhì hòu gèng tán bù shàng jǐ yǔ lǐ lùn shang de zhī chí

对体育冠名权的研究却显得极为滞后，更谈不上给予理论上的支持。

The research on sports naming rights lags far behind and says nothing of giving theory support.