口碑

kǒu bēi shèn jiā

口碑甚佳

enjoy a sterling reputation

kǒu bēi bù hǎo

口碑不好

have a bad name

nǐ men méi yǒu jù é yíng xiāo yù suàn zhǔ yào yī lài kǒu bēi

你们没有巨额营销预算，主要依赖口碑。

You don't have a huge marketing budget and rely on word-of-mouth.