言之有物

zhè huà tīng qǐ lai xiàng jù lǎo diào yá de guǎng gào cí dàn zhè cì zhè jù tào huà què yán zhī yǒu wù

这话听起来像句老掉牙的广告词，但这次这句套话却言之有物。

It sounds like a worn-out advertising slogan, but for once the cliche has substance.